Most businesses do not focus on their customers – How you can avoid their mistake

Stop!
There is a great episode of the Simpsons where 4th grade class visits the Springfield Box Factory. After a boring tour the class get to the office of the Head of the box factory and the following exchange occurs.

Manager: “And here’s my office…”
Milhouse: “But it’s just like every other room”
Manager: “Yes, but with one important difference. Oh, we took that out. Yes, it is just like the other rooms”

Now aside from some Simpsons trivia, why should you continue reading? Well, this quote is directly related to an important realisation you need to understand.

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Is your business model planned or is it an accident?

Is your business model planned or is it an accident?

The majority of business models are accidents – unplanned outcomes resulting from bursts of inspiration, long hours ‘fighting in the trenches’ and minimal time ‘planning the war’. Is it any wonder then that on average only 13% of ideas ever result in a profitable commercial outcome? 1 However, while about 86% of profitable commercial outcomes [...]

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How Safe is Your Business Model From Disruption?

How safe is your business model from disruption?

What would it mean to your livelihood if the competitive position of your business disappeared seemingly overnight? Add to that, a scenario where your newest and strongest competitors were able to enter your market for a significantly lower investment than the one you have made and, at the same time, are able to operate with [...]

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